The Grooming Guide

A REFINED ROUTINE DOES NOT NEED TO BE COMPLICATED. CONSISTENCY, ORDER AND THE RIGHT AMOUNT OF PRODUCT MATTER MORE THAN THE NUMBER OF STEPS.

FACE

  1. CLEANSE TO REMOVE DAILY BUILDUP.
  2. USE A SCRUB ONLY AS DIRECTED ON ITS PRODUCT PAGE.
  3. APPLY TARGETED FACE OR EYE CARE.
  4. FINISH WITH YOUR MOISTURIZING STEP.

BEARD

  1. CLEANSE THE BEARD AND SKIN BENEATH IT.
  2. PAT DRY; AVOID AGGRESSIVE RUBBING.
  3. WORK OIL THROUGH THE BEARD FOR A LIGHT FINISH.
  4. USE BUTTER WHEN THE ROUTINE CALLS FOR ADDITIONAL CONDITIONING AND CONTROL.

HAIR

  1. APPLY SHAMPOO TO WET HAIR AND FOCUS ON THE SCALP.
  2. RINSE THOROUGHLY.
  3. APPLY CONDITIONER THROUGH THE LENGTHS AS DIRECTED.
  4. RINSE AND STYLE.

BODY

  1. CLEANSE IN THE SHOWER.
  2. USE EXFOLIATING PRODUCTS ONLY AS DIRECTED.
  3. APPLY BODY CREAM TO CLEAN, DRY SKIN.

THE RULE

FOLLOW THE DIRECTIONS ON EACH PRODUCT PAGE AND PACKAGING. INTRODUCE NEW PRODUCTS ONE AT A TIME SO THE ROUTINE REMAINS EASY TO UNDERSTAND.